It's
a great time for a Golf Ball Review and
this time I am taking a look at a new interesting product,
the Callaway
ERC Soft Golf Ball that was introduced this year
and is gaining in popularity. The ERC is named after the
company's visionary founder, Ely Reeves Callaway, and has
some interesting features both inside and out that set
it apart
from other balls in it's class.
The ERC Soft
is a 3 piece (core, mantle layer and cover) "hybrid" covered
golf
ball similar in construction to the 3-P Titleist Pro V1 and
Bridgestone TOUR B RXS. The golf ball was designed to accomplish
2 main
goals;
to be long and soft. In fact, Callaway claims the ERC Soft
Golf Ball is their Longest Golf Ball with Soft Feel (based
on combined 7 iron and driver testing, with the latter being
swung at 90 mph).
Now lots
of ball claim they are long and soft, plus there is some subjectivity
to the terms themselves. After all, one ball may feel "soft" to
one golfer while another thumbs his or her nose at it in favor
of the feel of their own brand/model. So let's
take a deeper look at Callaway's new offering and what makes
it so
special (and perhaps a great ball for your game).
Callaway
ERC Soft Golf Ball Construction
Let's dive
into the construction of the ERC Soft as it is a well thought
out product by the R&D team at Callaway. As
stated, the ERC golf ball is a 3 piece golf ball consisting
of a high
speed
but
low compression
(SoftFast) core,
a
mantle
or secondary
layer around the core, and a soft but durable cast thermoset
rubber cover (with some added spunk).
In
ball design there is always a tradeoff. Due to the weight
limit of balls as
regulated by the USGA and R&A (1.620 oz), when you add
something to the construction to enhance ball speed, durability or
spin control, something has to be removed to stay within the
weight
requirement. So Callaway identified a material called Graphene that
was recently discovered by two British scientists and found
that when incorporated into ball core constructions, it offered
incredible advantages in regards to tweaking ball properties
while staying within the rules.
Graphene
is incredibly strong and stiff, but also very flexible.
And to say it is lightweight would be an understatement.
In fact,
if you spread a single layer of Graphene across a football
field (53.3 X 100 yds), it would weigh less then 1 gram, yet
be 200X stronger than
steel! So Graphene has become an integral component
of Callaway golf balls via their Graphene-infused Dual
SoftFast Core. The Graphene reinforces the outer core
so it withstands high impacts from the driver and increases
ball speed, while
allowing the inner core to remain lower compression for a
softer feel and lower spin on the driver (a key to optimal
distance).
Callaway
ERC Soft Golf Ball Cover
The cover
of the ERC compliments the highly engineered dual core. Urethane
is a great material for cover softness and spin,
but it is not as durable as ionomer materials like Surlyn, the
lightweight
thermoplastic
typically used in less expensive balls. In order to capture the
qualities of both, Callaway incorporated polybutadiene, a form
of synthetic rubber into the cover. Polybutadiene has been around
for a long time and was one of the first elastomers to be invented.
It has also been used in ball cores and covers for decades, but
the ERC's blend (most likely with urethane) resulted in a
hybrid cover with enhanced ball spin and durability. Quite
a feat.
ERC Triple Track Alignment Technology
What
the heck is that?! So here is where the engineers at Callaway
went a step further in order to help you with your putting alignment.
The ERC Soft is leveraging a phenomenon called Vernier Visual
Acuity to enhance the ability of your
eyes to detect small changes
in alignment. Callaway worked with Carl Bassi, Ph.D. (University
of Missouri-St. Louis College of Optometry) to understand how
to activate the "hyperacuity"' of the brain and thereby "extend"
the limits of the anatomy of eyes.
Visual
acuity is being used in various applications including gun
scope technology and the military. The landing strips on aircraft
carriers (right) enhance visual acuity by employing multiple
visual guidelines
to assist pilots in accurately gauging perspective and distance
for the critical action of landing a jet on a "floating
island".
For golf
balls, a similar
application of Visual
acuity resulted in a very specific pattern of alignment
lines on the ball that
optimizes
the ability
of the eyes to achieve better alignment for more precise putting
start lines. With the ERC, the resulting alignment
pattern became known as the Triple Track.
The theory behind the Triple
Track is that is helps the golfer align the ball better
to the intended start line because the 3 line formation makes
it easier for the eys/brain to eliminate the smallest line
deviations. When these errors are removed, the result is true
alignment, and if your putter face is square at impact when
the ball leaves it, putts have a better chance of being holed.
Phil Mickelson had the Triple
Track Alignment technology added to his Callaway Chrome
Soft X ball and won the AT&T Pebble
Beach Pro-Am in February (his 44th PGA Tour win). Combined
with his added distance off the tee, the alignment system
helped his 48 yr old eyes better utilize the confident putting
stroke
that has bagged 5 majors.
Callaway
ERC Soft Golf Ball Compression
Typically
when an overall golf ball compression is reduced,
you can say goodbye to distance. But over the past 10 years
or so golf ball constructions
and materials have become very sophisticated, delivering properties
that "restore" some of the desired attributes like
carry and overall distance. Case in point, the mantle or casing
layer
between the core and cover adds another variable that allows
engineers to reduce or add spin and/or increase ball speed
(which translates to more distance) in the finished product.
Also note
that compression
values have become less relevant over the years as the USGA
does not regulate ball compression and there are various scales
of measurement. Hence, the days of absolute 75, 90, or 102
compression ratings are long gone. However, to give you an
idea of real world values, the compressions of the Pro V1
and Pro V1x are on the order of 90 and 100 respectively. The
Callaway ERC Soft is closer to 60 compression. And you will
notice that difference when you tee up the ERC Soft.
Impressions
and Testing
The
Callaway
ERC Soft golf ball is available
in both white and yellow which will please many golfers. Open
a sleeve and you won't be blown away by some funky new dimple
pattern. The ERC Soft Dimples (322 Hex pattern)
is traditional looking without the garishness of newer product.
The
ERC is a lower compression golf ball compared to other Tour
balls and that is typcially accompanied by a slight reduction
in ball speed. However, it launches higher thus achieving the
desired "higher launch, low spin" requirement for today's game.
So many golfers can expect 200-500 less RPM off
the driver.
This
was
actually
a
positive
for my current driver set up as I tend to be a higher spin
player.
And if you
suffer from a lot of sidespin
like
a slice
or hook you can also expect to hit more fairways. That reduced
sidespin translates directly into more ball speed,
which is the biggest factor affecting carry and total distance.
So
in essence you are adding back some ball speed that is lost
to the low compression. A win win.
To get
the most out of the ERC off the tee, make sure you are using
a driver with enough loft (even though the ball tends to launch
higher). When you do, distance off the tee will be comparable
to the Pro
V1 and
Chrome
Soft. For many 55+ golfers,
your ideal driver loft may be closer to 12-13 degrees. If you
find
you
hit your 3 wood (~15 degrees) similar distances to your current
driver, then more driver loft is often in order if you are
using 9.5-11). Consult your local pro or jump on a monitor
to confirm.
Where
you will really notice the difference is on the irons and there
was an effect similar to the Titleist AVX ball. Carry distance
was similar or slightly longer (1/2 club) than traditional
Tour balls, depending on the club. The ascent angle or the
angle
that the ball hits the green
was
lower so this posed the threat of balls
bounding off the green or taking extra hops or rollout to stop.
But it was not an issue. Remember, even though the ERC doesn't
have a traditional Tour ball soft urethane cover to help generate
loads of spin, if has plenty of spin from the hybrid cover.
Good
things happen when you can flight a ball into a green with
a flat trajectory and have it hop
once or twice and stop.
ERC
Soft Golf
Ball Short Game Review
Let's
quickly talk about Golf Ball Compression vs. Golf Ball Hardness.
Compression can be defined as the relative resistance of
the ball to being
deformed.
This is primarily related to the firmness of the ball's
core and COR (coefficient of restitution). The mantle or
casing layer around the core contributes to this too.
This value is determined by a compression testing machine.
On the other
hand, the hardness is actually a property of the cover of
the golf ball. There are specific standards for hardness
and different measurement scales. Golf balls are measured using
a hardness gauge and report measurements using the "Shore
D" scale. Basically, these gauges use
a small metal point to puncture just the cover
of the golf ball (through the paint) and the resistance to
that puncture is recorded.
So when you
chip and putt the Callaway ERC golf ball (or any other model),
the feedback you get through your hands (and ears) is primarily
hardness. This is why a 90-100 compression ball with a urethane
cover will feel softer around and on the green than a 50 compression,
plastic covered 2
piece
ball.
You are feeling the properties of the cover vs. the core and
mantle layer.
Chipping & Putting
the Callaway ERC Soft
The bottom
line is that the ERC Soft performs similarly to the Pro V1
and Chrome Soft around and on the green. All three
balls have similar low durometer covers that produce a soft
feel off the wedges and putter. Since the dimples don't affect
chipping
feel off
the club face, any visual differences
between the Callaway ball and other Tour balls are to an individual's
taste.
I
rate putting feel on 3 sound levels, as sound relates directly
to feel;
-
a "snap" (harder balls, poor feel)
-
a "knock" (decent feel and speed control)
-
a "soft click" (great feel, ala urethane and hybrid
rubber covers)
This
ball rates a soft click and as stated,
is comparable to the Pro V1. Distance
control was also excellent. Putting
feel is perhaps the most subjective aspect of the ball characteristics.
If you like the feel and sound of urethane covered Tour balls then
you will be right at home with the ERC Soft and it's hybrid
cover. Of course the Triple Track Alignment system will be
invaluable or a
nuisance,
depending on your experience. The good thing is that you
have the option of turning the ball over on the green, hiding
the track and putting traditionally!
Callaway
ERC Soft Golf Ball Price
So
what's this new technology (and advertising) going to cost
you?
The Callaway ERC Soft costs just under $40/dozen. I've seen
it on Amazon and even in Walmart for ~$38.95. For reference,
the 2019 version of the Pro V1 retails for $47.99/dozen, although
you can pick up the prior generation Pro V1 (and V1x)
for about the same price as the ERC Soft. As stated, both
balls
have a 3-Piece Tour ball composition so the price
follows suit.