An Instant Golf® Special Report
Add
10-40 Yards To Any Golf Ball In Your Bag.
by
Robert Cotter (About
the Author)
Professional
Golf Ball Engineer
Director of Instruction, Instant
Golf®
I
created this report to help golfers of all abilities, but especially inconsistent
or golfers with higher handicap indexes, optimize their
distance off the tee in 2022.
Legendary
Hall of Fame golfer Byron Nelson once stated that it is "hard
to beat a long straight driver
of the ball" and he was right. That philosophy served Byron well,
especially in
1945, when he won 11 PGA tournaments in a row. Take that Jack,
Tiger, & Rory!
Getting
every ounce of distance from your available swing speed, whether
it is 75 or 120 mph is critical if you are
to optimize your distance and your scores. Just witness the dominance
of Major Championship winners Dustin
Johnson,
Justin Thomas, and Jordan Spieth on Tour. Not to mention
the awesome power of long hitting Brooks
Koepka with his recent breakthrough wins at the U.S. Open
and PGA. Rory
Mcilroy and Open Champ Henrik Stenson also "leave
nothing in the bag" when they tee off. They blast it long and straight.
Maximizing
your distance off the tee will allow you to hit
the shortest irons or hybrid clubs into greens and these
clubs are more forgiving and accurate. This
will result in more par or birdie opportunities.
And even
if a bogey is a good score for you on any given hole at this
point
in
your game development, long straight tee shots will enhance
your chances of playing bogey golf, with the occasional par or
birdie
thrown in. Those are the holes and total scores that keep you
coming back to the course to have another crack at
a breakthrough
round, whether it be sub 100, 90, 80, or 70!
So
let's get you More Distance...
The average
driver swing speed for the recreational golfer is about 88
mph. For the PGA Tour pro,
that number is about 112 mph. But swing speed is just part of the
formula for maximum distance.
You see,
Tour professionals maximize their distance because they consistently
do something
that
the average player fails to do. They
consistently hit the center of the club face. This
maximizes the transfer of momentum from the club face to
the golf ball. This results
in a golfer�s best
opportunity to maximize distance for his or her given
swing speed.
On the
PGA Tour, this metric is called Total
Distance Efficiency (TDE). It is simply the distance
a golfer hits the golf ball divided by their
average swing speed. In other words, golfers with higher TDE�s
maximize their distance for their individual swing speeds.
A few of
the golfers on the PGA Tour with the highest TDE�s are
Masters and Open champs Phil
Mickelson and Zach Johnson, Players Championship winner
Rickie Fowler, and PGA Championship winner Justin Thomas (6 wins
in 2017-2018 & a 59!). Also right up there is Spanish phenom
Jon Rahm, a 2 time winner in 2017-2018 and top 5 player in the
world. Not a bad fivesome, right? There�s 69 PGA Tour wins between
the six including 8 majors, a barrel of WGC (World Golf Championship)
events, not to mention a ton of other wins around the world.
To help
illustrate TDE, imagine chopping firewood with splitting wedges
and a sledgehammer (right image). A blow
to the center of the wedge head will explode
through the log, often splitting the wood with 1 blow. That
is optimal momentum transfer from the hammer head to the wedge.
However an off-center blow will result in a tilted or flying
splitting wedge. That�s poor momentum transfer and wasted energy.
You�ll be there all day flailing away with blistered hands
and a sore back to show for your efforts.
So the players on Tour with the highest Total Driver
Efficiency maximize their distance by smashing the ball on the
center of the club face.
Yet
Recreational Golfers Impact The Driver Face Everywhere!
And the
result is poor distance and lousy direction/spin control (pushes,
pulls, slices, hooks, etc�).
The club
faces of today's drivers can be performance mapped in regards
to how fast the ball comes off the face when struck in different
regions. The differences in ball speed and therefore distance
are staggering depending on where the ball impacts the face.
So there's
the 1st piece of the puzzle in maximizing your driver distance
for your swing speed, and easily gaining 10-40 yards. Let's look
at a map of the fast and slow regions of the face:
The "sweet spot" in green is
the region where ball
speed is maximized because the
maximum trampoline effect of the face is centralized in that region.
When
a
ball is meets the sweet
spot, the ball speed robbing effects of side spin (slice, hook,
etc...) are also reduced. Hence, the momentum transfer from the
face to the ball is most efficient in this region.
Some drivers
have a "hot spot" (red) which further reduces spin due to being
higher on the face. This impact region
can give a little turbo boost to the golf ball and further increase
distance, though a golfer's goal should be to repeatedly slam
the sweet spot as that leads to consistent strikes across all
clubs (driver to wedge).
Note
the grey regions,
and the dreaded grey X death
region. In these areas the ball speed is dramatically reduced as
is back and side spin control. The absolute worst place to impact
the face is low and near the hosel (heel). You'll have short
drives with excessive spin, plus you are training yourself to shank
the
irons!
Now let's
relate these different regions to loss of ball speed and therefore
distance. Again, impacting the ball
on the heel of the club has a devastating effect on your distance:
Given that 1
mph ball speed = roughly 3 yds of distance, the
poor fellow who impacts the ball low and on the heel is losing
~27 yards of driving distance!
What's
more, he is most likely inconsistent with his contact locations
which makes his side spin (slice or hook)
unpredictable. It all ads up to short inconsistent driving for
his swing speed and higher scores.
Here's
Some Help...
Golf
drivers these days are incredible with huge, deep faces, perimeter
weighting, generous lofts, and tuned shafts. If
a golfer compresses the ball on the dead center of the face (or
the hot spot), then he or she can take full advantage
of all this technology.
Impact
on the dead center of the face can add 10-40 yards vs. a toe
or heel hit for 2 swings of the identical swing speed. And these
scattered impacts combined with excessive side spin further
reduce your distance. It's a "lose-lose" situation.
And
this is true regardless of what ball you use.
But direct
central impact can be a difficult task especially for recreational
golfers.
The good news is that many mishits are actually caused before the club is even
swung.
So let's
look at a simple cause of mishits that no one
ever points out, and my solution.
When a
golfer addresses the ball, traditional practice is to place the
club head directly behind the ball when the clubhead is sitting
on
the ground. In addition, most manufacturers and instructors
recommend that about 1/2 the ball be above the top of the club
face
at
address. OK, sounds logical, right?
However,
through impact, centrifugal force is straightening the arms outwards!
Without a compensating move by the golfer, that once
centered club face will now be impacting the ball more
toward the
heel of the driver.
We took
the following photos out in our Swing Lab. Take a look at the
driver below to study the relationship between set-up and impact.
That ball
above right is not on the sweet spot in the impact condition.
A variety of flight issues will occur and the golfer will lose
loads of distance as the slingshot effect of the club face is
neutralized. What a shame.
You
can demonstrate this yourself without even swinging the club.
Set the club head behind the ball on the ground, raise the arms to the impact
position, and look at where it aligns with the clubface. The
ball is now aligned with the heel of the club!
That is
where you will impact the driver unless you make a compensating
move to back up with the body and/or arms to realign the clubface.
In a 1/2 second downswing, this won't happen, at least not
consistently.
This is
why many pro golfers, especially the one's with high Total Driver
Efficiency (TDE) per above, address the driver on the outer 3rd
of the clubface. At
impact, they
will
be aligned
dead
center
to
take
full advantage
of the sling shot effect of the driver face.
As stated, this can mean 10-40 more yards depending on your swing speed.
It will also instantly improve the direction of your shots. Take
a look:
Now, let's
take a look at the real world alignment of one of the best golfers
on the PGA Tour, who also happens to
have very high TDE. Here's Masters and Open
Championship winner Zach
Johnson at address and impact:
This guy
really centers the driver at impact and gets the most out of
his swing speed. Though he is not big in stature,
he maximizes the compression of the ball and averages 290 yards
off the tee. Wow!
So just
improving your impact alignment can increase your TDE and jump
your distances dramatically on the order of 10-40 yards!
But alignment
is just part of the equation for maximium distance.
The
pros you watch on TV have a few more tricks up their sleeve that
I had the privilege of learning during my interaction
with some of the finest players on the planet.
As
a Golf Ball Design Engineer, I spent many years
working for the most prestigious golf equipment company in the
world designing
golf balls for professional and recreational golfers like yourself.
This
afforded me the opportunity to observe many of the best golfers
in the world up close, striking golf ball after golf ball, with
laser-like
precision and power.
After
watching and analyzing the swings of 100's of pro golfers I
discovered the secret, the common denominator, or what I call
The Key to a reliable, repeating
golf swing.
I
started practicing using The Key and
instantly saw a dramatic
improvement in my ball striking. The ball was now going where
the club
face had pointed at address...toward the target!
My
impacts across my clubs sounded like gun shots and my scores
dropped dramatically. It was also as if
my golf swing was now on auto pilot.
I crashed through the 80 scoring barrier and
now enjoy a low single digit handicap.
In fact, I started hitting the ball so hard I actually collapsed
the face of my driver (see image below).
The
impact footprint on my driver club (and similar
marks on my irons) are a result of repetitive impacts on
the center
of the club face. In other words, they are the result of
a true repeating golf swing.
I
will also note that my swing speed is quite moderate,
but The
Key enables me to apply every
bit of it to the ball for explosive distance with no wasted
effort.
Before
I discovered The
Key To A Repeating Golf Swing and developed the
simple swing method to fully utilize it, my club face contact
was erratic
(and so were
my scores).
In
all my years of playing golf, I have concluded that a
golfer can not break 80 without a repeating golf swing.
It does not have to be perfect, but it must be reproducible.
When a repeating swing takes form, a whole new level of satisfaction
results as the golfer is now able to play the game the way
it was intended.
Let
me teach you the simple swing that created
the above direct, central club
face impacts.
Since
the day of my discovery on the test range, I have had the privilege
of teaching The Key
to 1000's of golfers in over 60 countries, both in
person and via the Internet.
The
testimonials have been astounding and it gives me great pleasure
to share my experience with
eager, serious golfers.
I
recently introduced the 7th edition of "The
Key To A Repeating Golf Swing" to the
golf world and the response has been incredible. I
invested many hours and dollars getting everything up to
my standards and I couldn't be more pleased with the final
results:
Inside
I show you exactly how to deliver the club head right back
through the ball at impact with tremendous power and control.
Your impacts on the driver and irons will sound like
gun shots, just like mine!
If
you are not happy with your game and are looking
for a new direction going forward, I would like the opportunity
to help you by showing you The
Key To A Repeating Golf Swing and my complete
swing technique.
You
will benefit from my firsthand experience inside the ropes,
working with some of the top players in the game. I am convinced
you will benefit tremendously from my swing instruction,
short game strategy, and expert golf ball recommendations
(learn more below).
My
trademark move, The Key, delivers
the club head right back through the ball with effortless
power and precision control. It is the star of the
show. I
can't play without it.
In
fact my discovery of The Key was the very catalyst
for my whole career in the golf industry. It was also the
sole factor that..
Took
my scores from the 110's to the 70's after struggling
for years
with inconsistent ball striking and a stagnant handicap.
I
invite you to learn exactly what I've shown over 10,000
golfers from 61 countries, many of whom broke 80
in their very next round after putting The
Key and their recommended best golf ball into use.
I
have also added some great bonuses to the new 2022 complete
package including Lifetime expert, yet brand
unbiased new Golf Ball Reviews.
Here's
what you'll discover between the covers of the New 7th Edition:
My
Story - From the 100's to the 70's after a
lengthy, bitter struggle with this great game.
The
comment from a Ryder Cup star (watching my
swing) that reinforced my Swing Method.
How
to put your Golf Swing on Autopilot for every
club in your bag.
Why "traditional" instruction
fails the determined golfer and my unique
solution.
The common
denominator of all great men and women
golfers - It's not what you think!
The
discovery on a PGA tournament practice range
that changed my game forever.
What
you really need to know about alignment and
grip pressure (this is critical).
Exactly
how to make your back swing consistent and
Tour Caliber with
every club.
The
role of Your Feet in the golf swing
and how to use them correctly on every swing.
Brilliant
sequence images showing The Key To A Repeating
Swing in action!
The true
role of the body and the arms in the
golf swing. Everyone get's this wrong.
Exactly
how to make your back swing consistent and
Tour caliber with
every club.
The
3 critical elements to the top of the back
swing (stage 2 of your 2 second swing).
Learn
about the "Power L" and
how it will transform your ball striking.
Precisely
how to start your down swing for Perfect
Balance and Brilliant Impact.
My
unique drills to perfect The Key (you can
do some of them without a club in your home).
How
The Key To A Repeating Golf Swing frees up
your mind so you can enjoy your game.
and
much, much more Score Lowering insight and
proven On Course Strategy.
|
Thousands
of golfers, from beginners
to scratch players, have put The Key to
work in their games and the results have been astounding
(over 270 testimonials on file).
In
fact, the following notes are typical of the types that
hit my inbox all week. They are genuine and unsolicited:
"First
ever even par round"
"Hi
Robert,
I
just wanted to pass on that over the last few
weeks I have being playing better and better,
until the peak which was just yesterday.
I
played at a local course and for the first time
in my life I shot under 80,
and not just under. I hit 38, 36. A day of firsts, first
ever even par round, first time in the 70's,
4 birdies, just an all round amazing result.
I
owe a fair bit of it to you as I am adhering
strictly to your teaching.
Thanks again and best regards,
Dale
N. - Maylasia
P.S. I have just received 2 dozen (name removed) golf
balls, the ball you recommended for my game (although the score yesterday
was with a (name removed), needless to
say I'm starting to love this ball quite a lot) and the next time out
I intend to try this ball. I'll check in with you early in the new
year to see if there is anything else that you recommend."
|
"your
instruction clears the head"
Robert,
"I
am sure you have received many testimonials in
the past but how many within the first
few hours.
I
purchased & read your e-book this morning
- as usual, after reading I needed to go to the
practice range to see if it at least worked sometimes
for me before committing any further time - patience
is not one of my virtues.
Whilst
I hit the ball well & hit what I was aiming
at most of the time that is not the reason for
this reply.
For
the first time in my 40 years of golf I felt & knew
at the top when I was in a good position to
hit the ball solidly & could predict the
outcome from the top of my swing.
In
short, thank you - I now have the new sensation
of the correct feeling at the top - golf is not
a game of perfect but given 5 minutes practice
I am convinced that "simple" is
the answer for the amateur/social golfer to play
good golf without hitting hundreds of balls per
day. - your instruction clears the head of
the thousand thoughts that ruin scores & a
good day out with the boys.
I
started a skeptic who expected the same rehash
of information, instead I am pleasantly surprised."
Peter
V. - Australia
|
Same
day, dramatic improvement... Nice going Peter.
I
get notes like these all the time. It doesn't matter
whether you are trying to break 105 or 70, the
rate of improvement is typically rapid once the "bad
data" is stripped from a golfer, and The Key to
a repeating golf swing can begin working its magic.
My Six
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Every
time "The
Key To A Repeating Golf Swing" manual
is updated with new chapters, images,
or video, I receive an avalanche of
emails from current customers requesting
a free update to the Newest Edition.
To date, they have had to pay for the
new edition (currently the 7th edition).
Receive FREE
Lifetime Updates to future
new editions. When you
purchase either the digital or
hardcopy version of the package,
you will be entitled to lifetime
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Key" manual (a
full copy in ebook form).
As
a US Patent award winning golf
ball engineer, I constantly
receive requests from all over the
world for golf ball recommendations
and have been matching the correct
ball to individual golfers for years.
Still active in the industry, I have
the "inside" scoop on what new
ball designs are ideal for high and
low handicap, senior, and women golfers.
There
are incredible New Golf Balls being
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In
my experience, up to 85% of golfers I
work with are using the wrong
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distance and scoring. They
are also not using the correct driver
loft for their swing speed.
These
are the types of issues I address with
my "Special
Reports". Here is
a partial list of equipment, industry,
and coaching updates you could receive.
You will find them invaluable, I guarantee
it:
- Lifetime
Golf Ball and Equipment
Recommendations for various
golfer types (hcps).
- Video
Tips and Customer Video Swing
Analysis
- On
site reports from PGA Tournaments.
- What
the top players are working on
with their coaches.
- Simple
fitness for more distance and
accuracy.
- Training
Aids
- and
much more...
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uses that enables him to average less
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“Putting
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- An
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- How
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He has worked exclusively with golfers
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And
I back it all up with a my no nonsense guarantee:
Your
No-Risk 45 Day 100% Money-Back Guarantee
I
personally guarantee that if you make a sincere
effort to apply the principles in "The
Key To A Repeating Golf Swing" within
the next 45 days, you'll realize lower scores
and more enjoyment from your game.
But
if you aren't 100% satisfied, email me your
refund request and electronic payment receipt
within 45 days of purchase and you'll be issued
a prompt, no-hassle refund. Hardcopy product
must be returned in original, new condition
for full product price refund minus original
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So
you've got nothing to lose except strokes off
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Robert! I'd
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"Brilliant,
stunning, unbelievable is all I can
say."
"Dear
Sir,
As
you will by my e.mail address above
I purchased your Key system and I am amazed
by its immediate change it has had
to my swing and went from
107 for an average round to 90. Brilliant,
stunning, unbelievable is all I can
say.
Thank
you so much for your prompt reply and
superb service you have given me, I
have just read the ‘Key’ again,
just to refresh and keep the practice
going to improve even further.
..its
great to be able to grin on the first
tee knowing that I know what MY FRIENDS
WOULD LOVE TO KNOW."
Martin
S. - UK
|
"shot
a 41! My best of the year"
"Talk
about a testimonial... Your
Readers would not believe this. Read
your book Monday evening. Went to
back yard to work on your tips. On
Tuesday A.M. worked in my net on
theory. Tuesday evening at league shot
a 41! My best of the year
(4 strokes off my average). All this within
24 hours.
Your
a Genius!
Thanks so much."
Carl W. - Kentucky, USA
Author's
Note: (this gentleman is 72 years
young)
|
"the
best golf book I have ever read"
"Hi
Robert,
Thank
you so much for your comprehensive
response to my golf ball recommendation
request. I am very impressed...
I
read your wonderful e-book “The
Key to a Repeating Golf Swing” this
weekend, and found it to be the best
golf book I have ever read (out
of probably 40 or 50 of them).
Great
job! And I’ll be recommending
you to friends – although not
the ones that I am currently playing
for money!!"
Garth
J. - Saudi Arabia
|
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